RESA is a member run trade organization. We are dedicated to making this industry stronger for the customers we serve and professional stagers. In order to do that we band together to make RESA what we want it to be. The members contribute on a daily basis to the growth of the organization.
We have a national government that consists of 12 regions:
12 Regional Vice Presidents that each is responsible for 3-5 states:
RVP's are also the Executive Committee- the Executive Committee forms policies, procedures, new programs. Everyone has a voice, a vote, input, ideas etc. These are the people that represent the members in their areas.
State Presidents: Each SP is there to assist local chapter growth. They too have a voice. If they have an idea they bring it forward and then they are an active part in getting that idea put into a policy or procedure etc.
Local chapters: Network with other professional stagers- this helps everyone have a better understand about staging issues at the local level. When they all talk about what is going on they come up with solutions TOGETHER. This could be anything from getting proper information out to agents to helping stagers realize that there is more to staging then what they may be practicing. That in turn will increase the quality of staging practices. The more chapters that do this the faster it happens all over North America.
Individual Members: Individual members also have a voice. Penny Schoenbeck came up with an idea to have RESA develop a quality control survey for members to be able to get feedback from their clients. She worked on the development of this program and we launched the Staging Excellence Program several months ago. It was received very well! Some other circumstances came about in the last few months that allowed us to make this program grow into the Staging Excellence Alliance. This is a better business bureau type program for professional stagers. I will explain more later.
I know many stagers are new to the industry and do not understand the concept of the "trade organization". I have been involved in this industry for almost 5 yrs and I am very involved with a real estate trade organization The Women's Council of Realtors. I love it; it is the best thing that has happened to me business wise. I am still invovled and on the board for a 4th term in my area. I know and understand the relevance and importance of trade associations. This again is why RESA was formed so stagers would have the same opportunity as Realtors.
What we have accomplished
April 19th 2007- Launched the RESA website.
April 2007- Vista Print- A special website was developed from Vista Print for RESA members. This site offers business cards, brochures, postcards, t-shirts, mugs, flyers etc. All aspects of marketing materials. RESA members get 10% off their normal pricing PLUS Zero upload fees. Upload fees are normally $4.99 per upload, so if you do a flyer with Your photo, your logo, and a before and after photo that would be $19.96 with regular Vista Print and you save $19.96 with RESA.
Vitallia Insurance (US)- Great insurance brokers, great insurance, they give RESA members $50.00 off their application fees. Give amazing service.
Leadership
2 Chapters, 3 State Presidents, 4 RVP's, 49 members the first two weeks. C
Connect Utilities- offer a value added service to your clients by giving them the ability to hook up their utilities in one easy step.
May 2007
Statistics- RESA has formulated the easiest way feasible to track staging statistics. Real Estate Agents and Homeowners want to get some "proof" on how staging benefits them. The best way to show someone is to have a statistic. ALL stagers can input and should input the statistics on the houses they have staged. If you have statistics for houses that go back a year put them in. This system will track all dates and we can track trends. But it wont work if you don't use it! RESA will make these available to NAR, the public and everyone that wants them.
Leadership
5 chapters forming, 4 state presidents, 9 RVP's
Nearly Naturals- Silk Plants and Greenery
All orders in the continental United States will receive free shipping
· Canadian orders will be charged shipping and taxes will be charges collect
· Orders below $200 will receive a 15% discount.
· Orders between $200 and $999 will receive a 20% discount
· Orders $1,000 and greater will receive a 25% discount
Branding-
New RESA Logo and Tagline
Staging Career Center
15% off of any products or coaching fees to RESA members
CSP-Certified Staging Professionals-
RESA Needs members in order to get special deals. I pitched the idea of getting instant membership to the CSP's, the President and CEO LOVED what RESA was standing for, believed in it and 600 of their students became RESA Members. CSP pays a monthly fee to RESA for their memberships.
June 2007
Education for the Public
Agent, Home Owners, and Stagers PDF information flyers were created and posted on the home page of RESA in order to further education to the public.
Move Out.com (US ONLY) they also created our own website
MoveOut.com has partnered with RESA to give an exclusive deal to RESA members of 10% off their already low fees PLUS FREE shipping. This is a wonderful item that you can offer to your clients as a value added service. Pass this savings on to your clients as part of your marketing efforts. They will be thrilled to know you can get boxes for them at a discount, FREE shipping and in most cases in less than two days.
New Website
The first website was just not giving us what we needed. We found and launched a new site that has profile pages, photo pages and tacks all of our memberships. It's awesome!
Membership
726 Members,. 7 chapters forming, 9 RVP's
Training Providers
QC Design School Signed on SMART Stager Training signed on Feng Shui Signed On
July 2007
Health Insurance They also gave us our own website
Marsh Affinity Group came on board to offer low cost health insurance options to our members. This this is the same company that does the same health insurance plans for NAR>
First homeowner referral
August 2007
Kirkland's Home- Acknowledges RESA as an approved membership for their discount program. (yes they will accept non members) the point is that they recognize us.
Training Providers:
Northwest School of Interior Re-Design Signed On.
Benjamin Moore- (Canada)
3 Stores in Ontario offer contractor pricing to RESA members.
Jones and Brown (Canada)
Business Insurance for Canadian RESA Members
National Association of Exclusive Buyers Agents
They put out a poor report on stagers. We took the opportunity to do our own survey and posted a Why staging benefits buyers educational piece on the home page of RESA.
Lowering Rental Fees
Linda Sticklin posted on the high cost of Rental Fees. I am now taking with one of the GM's of a major rental company to see if there is room to do something about this and how we can work together.
September 2007
PODS- We have 10% off PODS fees for RESA Members and 5% off for NON-Members or the public.
Working Advantage Discount Program
TONS Of discounts, theatre tickets, Broadway Shows, Sporting events, book stores, car rentals,
Cell phones, clothing stores, target, macys, overstock.com, dell computers, dental plans flowers, food, furniture, nutrisystem, home and garden, the list goes one, thousands of discounts.
Website Design
Amazing website designer that will give RESA members the best services
Dewy Color Came on Board and now RESA is a strategic partner of Dewy.
October 30, 2007
Staples (US)
Contact Pricing for RESA members
Staples (Canada)
Contract Pricing for Canadian Members More info on staples
A better business bureau type program for professional stagers
Program Details
886 RESA Members
Unity, talk, ideas, keep brainstorming with each other to come up with proactive solutions. If anyone has any ideas that you think RESA can implement, help with, develop etc email me Shell@RealEstateStagingAssociation.com we listen to everyone's feedback and are willing to do all we can to improve the quality of the industry.