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RESA® is the Largest Network of Professional Stagers Dedicated to Advancing Professionalism and Excellence in Real Estate Staging

HomeAccreditation Qualifications

 

 

Qualifications:

 

 Courses for Stagers- Subjects taught must include but not limited to:

 

 

 

 

  • Furniture placement
  • Paint Choices, how to choose it, when to change it, how to deal with it if you can’t change it
  • Wallpaper- when to change it, how to deal with it if you can’t change it
  • Color Theory and Psychology of Color
  • Odd spaces
  • Marketing, marketing to Realtors, homeowners
  • Presentations
  • Overcoming objections of Realtors and homeowners
  • Understanding the staging is marketing and not decorating, understanding the differences
  • Pricing options
  • Consults- what they are, how to do them, examples of how they look
  • Bids- what they are, how to do them, examples of how they look
  • How to handle vacant staging from beginning to end
  • How to handle a occupied staging from beginning to end
  • How to work with Furniture Rental Companies
  • How to choose furniture for projects, correct furniture for correct styles of homes
  • Scale and floor plans
  • Use of greenery, having a plan for live greenery etc
  • Understanding Realtors and how they work and how to work with them
  • How to be of benefit to the Realtor and not a detriment
  • How to buy inventory
  • Business structure 101- Business licensing, insurance, checking website domain availability before choosing your name
  • Choosing a name
  • Building a team-Developing relationships with anyone and everyone you need to in order to conduct business i.e. painters, carpet cleaners, handymen etc.
  • Working with other stagers- how to handle issues, ethics etc
  • Additional services you can offer
  • Must give sample contracts and forms
  • Must have “alumni services” (after care,  or access to information after the class via a web portal)
  • Copyright Law and what constitutes Plagiarism for photos and web site copy, prevention and detection

                                                                                                                                             

Courses for Agents- Subjects taught must include but not limited to:

  • Understanding the benefits of staging
  • How to market yourself as an agent that promotes staging
  • How to explain staging to clients
  • Statistics  on staging
  • The importance of using photographs on the MLS that are staged
  • Working with a stager
  • Why it is important to work with a stager
  • Reasons not to stage your own listings

 

** Courses teaching agents how to stage on their own and compete with stagers are prohibited from accreditation.

 

Training Materials

  • Must be professionally printed
  • Must have photo examples for reference
  • Manual must be large enough to accommodate notes and or additional information
  • If class is taught in large setting a power point presentation must be used and that presentation must follow the manual
  • If class is taught in small setting with 10 or less people a power point is not needed