Recorded Live – August 15, 2025
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Scaling your home staging business doesn’t just require growth—it requires profitable, strategic growth. Without financial clarity and control, even fast-growing businesses can stumble.
In this numbers-focused session, Grant Findlay-Shirras—owner of DEKORA Home Staging and a seasoned entrepreneur—shares the essential financial metrics, planning strategies, and systems that stagers need to scale with confidence and stability.
In this session, you will learn:
- The key financial metrics that determine business success—and how to track them
- How to manage cash flow for stable, predictable growth
- The biggest financial mistakes stagers make when scaling—and how to avoid them
- When to invest in inventory, staff, and marketing—without overextending
- How to price your services profitably to maximize margins while staying competitive
About the Speaker:
Grant Findlay-Shirras is a financial strategist, business growth expert, and co-founder of a multimillion-dollar platform for real estate professionals. As the owner of DEKORA Home Staging, he brings real-world staging industry experience to his financial coaching and strategy work.
At RESACON 2025, Grant helped home stagers build a financial foundation that supports both short-term profitability and long-term success. His insights on cash flow, pricing, and strategic investment will give attendees the confidence and clarity needed to grow their business with purpose and precision.