CNBC on AI Listing Photos: RESA’s Perspective for Sellers and Agents
RESA® | Published on 10/9/2025
We were featured and quoted in CNBC’s report on AI and “perfect” listing photos. The piece explains how sellers and agents are using virtual staging and AI edits to speed marketing, tailor images to target buyers, and reduce costs. It also notes the risk of disappointment when photos do not match reality and reminds readers that many MLSs require clear disclosure of altered imagery. The takeaway is straightforward. Edited visuals can support marketing, yet they do not replace the in-person experience that builds trust and drives offers.
How RESA stagers use AI. Our members treat AI as a practical assistant, not a substitute for professional staging. They use it to draft proposals and captions, build quick concept boards, plan layouts and inventory, and preview options with clients. Guardrails matter. Disclose all virtual edits.
Read the full article on CNBC: https://tinyurl.com/yutyd7e5