Optimize, Transform, Thrive: Staging Business Workflow A.I. - RESACON 2024 Session with Tori Toth

Tuesday, September 17, 2024, 1:00 PM Pacific Time

It’s time to add artificial intelligence to your team roster.

By leveraging the power of A.I., you’ll be able to significantly reduce the time and effort required to complete your daily tasks, particularly when it comes to crafting your marketing message and content. With A.I. on your side, you can offload these time-consuming tasks at an affordable price, freeing up your valuable time to focus on what really matters: growing your staging business.

Leave with a simple framework to help you grab attention, tailor messaging, make more offers, that results in sales using Artificial Intelligence throughout your customer journey. It’s time to show up, faster and prosper.

WHAT HOME STAGERS AND DESIGNERS CAN EXPECT FROM THIS RESACON SESSION:
- Understanding A.I. Driven Marketing for Home Stagers
- Proven Strategies for Maximizing ROI
- Top A.I. Tools to Save You Time
- Where to Implement A.I. into Your Marketing Plan

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The Race to the Bottom – State of the Staging Industry - RESACON 2024 Session with natalie & SHane Lorenz

FRIday, September 20, 2024, 10:00 AM Pacific Time

Natalie and Shane will illuminate the hidden costs of discounting and the peril it poses to long-term viability. Attendees will learn to appreciate the true value of their services, moving beyond the short-sighted gains of aggressive pricing wars.

We’ll explore robust value-based pricing strategies, delve into building sustainable business models, and master the art of differentiation and brand positioning.

The goal is to empower home stagers to command prices that reflect the quality and expertise they bring to the real estate market, ensuring a prosperous future for all industry professionals.

This is more than a call to action; it’s a strategic roadmap to elevate our industry above the fray of price-based competition, fostering a market where excellence and sustainability are the benchmarks of success.

WHAT HOME STAGERS AND DESIGNERS CAN EXPECT FROM THIS RESACON SESSION:
- Understanding the True Cost of Discounting
- Value-Based Pricing Strategies
- Building a Sustainable Business Model
- Differentiation and Brand Positioning

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Building Your Client Pipeline - RESACON 2024 Session with Jason Saft

This RESACON 2024 session is designed to equip participants with the essential strategies and techniques to establish and maintain a robust client pipeline for long-term success.

Drawing from over two decades of experience as both a seasoned real estate agent and a proficient home stager, Jason Saft has meticulously developed and refined his processes and procedures, distilling them into actionable strategies tailored for success in today’s home staging industry. 

Discover the significance of goal setting, understanding your market/clients, planning 1-2 seasons out, leveraging social media as a potent tool for client conversion, and nurturing client relationships beyond transactions to foster a supportive environment conducive to mutual success.

WHAT HOME STAGERS AND DESIGNERS CAN EXPECT FROM THIS RESACON SESSION:
- How to take control of your marketing to build a consistent pipeline of new business.
- How to market one – two seasons out.
- Take control of your schedule.
- Remove that scary feeling of no new business coming in.

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Mastering Short-Term/Mid-Term Rental Outfitting Services - RESACON 2024 Session with Mitch BAGE & Luis SANTIAGO

In this RESACON session, Mitch & Luis will explore the key components, challenges, and strategies that elevate staging businesses to thrive in the ever-expanding STR market.

From understanding market trends to navigating legal considerations, this presentation offers a comprehensive guide to mastering the art of outfitting properties for short-term and mid-term rentals. Learn from real-world case studies and success stories, and discover how to carve a niche in this lucrative sector.

By the end of this session, participants will gain a comprehensive understanding of the STR landscape, be equipped with practical solutions to challenges, and possess actionable insights to successfully market and implement Short-Term/Mid-Term Rental Outfitting Services in their staging businesses.

WHAT HOME STAGERS AND DESIGNERS CAN EXPECT FROM THIS RESACON SESSION:
- Grasp the Landscape: Understand the current trends and opportunities in the Short-Term Rental market, differentiating factors between staging for sale and staging for rent, and the crucial elements of identifying target audiences and property types.
- Master the Art of Outfitting: Explore the essential components of successful STR outfitting, from selecting furniture and decor to creating versatile, stylish, and durable designs while maintaining a balance between aesthetics and functionality.
- Tackle Practical Challenges: Navigate budget considerations for staging, address the complexities of dealing with various property sizes and layouts, and learn efficient inventory and logistics management strategies.
- Market Your Services Effectively: Develop a compelling value proposition, build a strong online presence and portfolio, and discover collaborative strategies with real estate agents and property owners to effectively market your STR outfitting services.

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