RESA® Award Winner Featured in The New Yorker
The New Yorker | Published on 10/20/2025
RESA® member and award-winning stager Jason Saft has been featured in The New Yorker for his transformative approach to selling some of New York City’s toughest listings.
The article, titled “The Man Who Sells Unsellable New York Apartments,” spotlights how Saft goes beyond traditional staging, creating emotional, story-driven spaces that help buyers imagine their next chapter.
In the piece, writer Alexandra Schwartz highlights Saft’s reputation for turning design challenges into showstopping results. Since founding his business in 2005, he has helped sell more than $3 billion in real estate through a blend of artistry, psychology, and market expertise. Rather than simply decorating, Saft reveals the life a home can offer, redefining what it means to stage for connection and value.
Read the full feature on The New Yorker: https://www.newyorker.com/magazine/2025/10/27/the-man-who-sells-unsellable-new-york-apartments