RESA Professional Development Webinar – Free for Members
Presented by Lindsay Simpson, CMO of SHOWHOMES Franchise
In 2026, AI-powered search is transforming how clients find home stagers. When potential customers ask ChatGPT, Gemini, Perplexity, or other AI tools for staging recommendations in their area, will your business name come up—or your competitor's?
This fast-paced, strategy-focused webinar breaks down the emerging discipline of Generative Engine Optimization (GEO) and shows home staging professionals exactly how to position their business for AI visibility. Lindsay Simpson shares the practical content, review, technical, and online presence moves that will make your staging company the obvious choice when AI tools recommend local providers.
You'll walk away with a clear understanding of how AI search differs from traditional SEO, which tactics matter most in 2026, and a step-by-step action plan you can implement immediately to increase your local discoverability and become AI's go-to recommendation in your market.
About the Host of this Webinar
Lindsay Simpson serves as Chief Marketing Officer for Showhomes, a national home staging franchisor, where she leads digital strategy, brand positioning, and demand generation across markets nationwide. She is also the Owner and Studio Principal of Showhomes Summit in Park City, Utah, actively applying AI-driven visibility and marketing strategies within a real staging business, not just in theory.
With more than 20 years of experience in marketing and communications, Lindsay specializes in omnichannel digital marketing, local SEO, and content strategies designed to help businesses stand out in increasingly AI-driven search environments. Over the last several years, she has focused on how tools like ChatGPT and other generative engines determine which local businesses to recommend, translating those insights into practical strategies for home stagers.
An experienced industry speaker, Lindsay has presented at IFA, FCXC, Emerging Franchisor events, podcasts, and panels, where she is known for turning complex marketing and technology topics into clear, actionable takeaways. Through her work with franchisees and staging business owners, she helps companies improve their online visibility, reputation, and positioning so they become the obvious choice in their markets.