Help Us Tell the Real Story of Home Staging

Every quarter, RESA® is committed to collecting staging statistics directly from professional stagers to produce the most accurate and up-to-date industry data available.

If you’ve ever seen misleading headlines about staging costs or impact, this is your chance to change that narrative.

Our goal: Build a consistent, quarterly data report that reflects the true value of home staging—using real numbers from real stagers.

How to Submit your Staging Statistics 

All stagers are welcome to participate, no RESA® membership required.

We want this report to represent the industry as a whole.

There are two ways to submit:

1. RESA® Members

If you're using the RESA x Staging Studio Stats Tracker, you can simply upload your completed spreadsheet when prompted in the form. We’ll handle the rest.

2. Everyone Else

Not using the tracker? No problem. Use our free prep worksheet to help you calculate your stats before filling out the official form.

Click here to access the worksheet (make a copy to edit)

Click here to submit your Q1 staging Statistics by May 15th 2025

Why It Matters

As the only trade association for home stagers in North America, RESA® regularly receives requests from the press and real estate publications looking for staging statistics.

The more submissions we receive, the stronger our voice becomes.
This is how we shift the narrative—from assumptions and outdated surveys to real data straight from the source: you.

Join us in creating industry-backed stats that reflect what’s really happening in the field.

🔗 Submit Your Quarterly Stats Now » You can even submit anonymously - Just click here and get your numbers in on time.  

Just Announced: The Ask the Experts Panel at RESACON 2025

Get ready to hear directly from the industry’s top voices in home staging, luxury design, business strategy, and financial growth. RESACON’s most anticipated session Ask the Experts returns with a powerhouse panel including Cheryl Eisen, Jason Saft, Jess Harrington, Grant Findlay-Shirras, Kishah Price, and Margaret Schaffer, moderated by RESA® CEO Shell Brodnax.

This is your chance to learn from the leaders shaping the future of staging.

July 24-27th, 2025 

Get your ticket today  View the RESACON 2025 Agenda Here

Choose the All-Access Pass (Starting at $999) for the ultimate experience:
>>> Access to all educational breakout sessions
>>> Kick-Off Event on July 24th
>>> Breakfast + lunch for two days, one plated dinner
>>> Convention specials from exhibitors
>>> Reserved seats on the chartered bus to tour at Las Vegas Market on July 27th
>>> On-demand pass for virtual sessions after the event
>>> Two professional headshots on July 24th
>>> Two drink tickets for the Kick-Off Night or Awards Dinner
>>> 50% off one bonus session of your choice (July 24th)
>>> Entry into a raffle for a ticket to RESACON 2026
>>> RESACON T-shirt if you register by May 14th, 2025

Payment Plan Available for RESA® Members! 

With our flexible payment plan, members can spread the cost into monthly or bi-weekly installments. Sign up in the month of December for $144 due the day of sign up, then $142.50 a month, with the full amount due by May 15, 2025.

General Admission (Starting at $749 for RESA® Members)
>>> Educational breakout sessions
>>> Entry to the Kick-Off Event
>>> Breakfast + lunch for 2 days, 1 plated dinner
>>> Convention specials from exhibitors
>>>Access to the RBG Tour on July 27th

Don’t wait! Ticket prices will go up after May 14th, 2025. Reserve your spot today, and make sure you’re part of the staging event of the year!

Inquire about the RESACON Payment Plan

You asked — and we listened.

After hearing your feedback (especially after the launch of the The Stagers Marketing Deck by RESA®), the RESA® team got to work.

You told us you needed real-world pricing support — something tangible you could use right away to strengthen your business.

Today, we’re thrilled to officially launch the new RESA® Staging Pricing Calculator, built exclusively for active RESA® members.

This tool was created by RESA®, for stagers like you by combining real stager feedback, RESACON insights, and our professional experience serving stagers like you for the last 18 years.

LAUNCHING THE RESA® ACCREDITED STAGING BUSINESS PROGRAM™: ELEVATE YOUR HOME STAGING BUSINESS

The Real Estate Staging Association® (RESA®) is proud to introduce the RESA® Accredited Staging Business Program™, a first-of-its-kind initiative for professional home stagers. This program sets the standard for ethical, professional, and legally compliant home staging businesses.

By becoming a RESA® Accredited Staging Business™, you’ll join an elite group of staging companies committed to excellence, helping you stand out in a competitive market and safeguard your business for long-term success.

WHY CHOOSE RESA® ACCREDITATION FOR YOUR HOME STAGING BUSINESS?

1. Showcase Your Professionalism
RESA® Accreditation establishes your business as a trusted leader in the home staging industry, ensuring you meet the highest standards of quality, ethics, and accountability.

2. Protect Your Business from Legal and Financial Risks
Accreditation requires compliance with essential legal and operational practices, including proper insurance, labor law adherence, and clear contracts, giving you peace of mind while you grow.

3. Boost Your Operational Excellence
By meeting rigorous accreditation standards, you ensure your business runs efficiently, ethically, and professionally—setting the foundation for continued success.

4. Gain a Competitive Edge
Distinguish yourself as a RESA® Accredited Staging Business™ to stand out from unaccredited competitors in a growing and competitive home staging market.

5. Exclusive Membership Savings for Your Team
Add your W2 employees as RESA® members under your company for only $99 each—saving $91 off individual membership rates.

Upcoming Events in The Home Staging Industry

Scroll to view events hosted by RESA® (the Real Estate Staging Association), RESA® Partners, and RESA® Chapters taking place in the next 60 days.

 PROFESSIONAL DEVELOPMENT WEBINARS 
enlightening webinarS designed to take your home staging projects to the next level!

Expand your expertise with RESA® Professional Development Webinars, a must-have resource for ongoing education in the home staging industry.

Presented by top industry experts, these monthly webinars cover a wide range of topics to help you grow your skills and business. Live sessions take place on the second-to-last Thursday of each month, with replays available exclusively to RESA® members.

Stay informed, stay inspired, and stay ahead with this invaluable member benefit!

Beginning January 2025, RESA® Professional Development Webinars are free for RESA® Members and $59 for non members to attend live and access the replay. Registration required. Not a member yet? Join Here!

 MAY 22, 2025 @ 1 PM PST 

 STOP DREAMING, START DOING: A STRATEGIC ACTION PLAN FOR GROWING YOUR STAGING   BUSINESS Presented by Shauna Lynn Simon 

Are you a successful stager trapped in the endless cycle of client projects, leaving no time to actually grow your business? You're not alone.

Transform your staging business from surviving to thriving with this high-impact training session. Shauna Lynn Simon, a top-producing home stager turned business coach, reveals her proven system for breaking free from the day-to-day chaos while scaling your revenue.

This isn't just another goal-setting workshop – it's your blueprint for building a staging business that works for you, not the other way around.

In this session, you will learn:

• How to transform your staging business ideas into a practical action plan with clear priorities and profit-driving activities.
  
• The proven framework to break free from the "productivity paradox" and create systems that let you scale without sacrificing your sanity.
  
• The exact system for evaluating which opportunities will grow your bottom line (and which are just distractions).
  
• Practical steps to increase your revenue while working fewer hours

This powerful webinar is perfect for stagers ready to create a thriving, sustainable business with a clear strategy and effective action steps.

REGISTER HERE!

**RESA® MEMBERS MUST BE LOGGED IN TO REGISTER FOR FREE
As of Jan 2025, Professional Development Webinars are free for RESA® members to attend live and $59 for non-members. All registrations include access to the replay. Not a member yet?  Join Here!

RESA home staging companies in the news

The 'Normal House' trend may be taking over TikTok, but when it comes to selling real estate, polished and professionally staged homes still reign supreme.

RESA® Member Shirin Sarikhani, CEO and founder of Seattle Staged to Sell and Design, recently staged a home that received 18 offers, proving that buyers are still drawn to thoughtfully presented spaces.

In this Realtor.com feature, Shirin shares why staging remains a game-changer in today’s market and how highlighting a home’s best features leads to faster sales and higher offers.

Read the full article and discover why presentation still matters in real estate here.

Step inside a piece of history—Jason Saft, RESA® award-winning stager and founder of Staged to Sell Home, transformed a legendary Manhattan apartment once owned by royalty, helping it sell for $2 million over asking price. With a masterful blend of modern elegance and historic charm, Jason’s staging vision brought new life to this Central Park-facing gem.

Discover how he honored its neo-classical details while making it irresistible to today’s buyers. Read the full feature on Homes & Garden and take the exclusive tour of this one-of-a-kind residence.

The One Piece of Furniture a Home Stager Will Never Thrift—And Why It Matters

When it comes to staging a home, thrifted finds can add character and charm— but there’s one staple stagers won’t gamble on.

According to home stager Molly Marino of Home by Molly Marino, dining tables are a no-go when sourcing secondhand. With their large size and central placement in a room, dining tables demand a flawless surface—something that’s hard to guarantee when thrifting. Scratches, dents, and years of wear can make refinishing more trouble than it’s worth.

Instead, stagers like Molly opt for thrifted artwork, lamps, and vintage decor to bring personality into a space without compromising on quality.

Thinking about staging your home for sale? Find out what to thrift, what to skip, and why presentation matters in this Apartment Therapy feature.  Click Here to read the article.