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Hire a RESA® Stager. Sell with confidence.

Connect with vetted professionals who follow a code of ethics.


Find a Home Stager Why staging works

Join your trade association. Grow faster.

Training, tools, and community to lead, safeguard, and scale.


Join RESA® Explore Benefits

Give every listing a competitive edge.

Stats, consumer guide, and CE-approved class to educate clients.


Resources for Agents Download the free Guide to Hire a Home Stager

Build your community with RESA® Chapters.

Get involved locally—or volunteer to start one. A strong, organized community builds legitimacy, referrals, and momentum.


Find a Chapter Volunteer / Start a Chapter Events Calendar

Member-led, mission-driven.

RESA® initiatives are shaped by members—resources to run, grow, and elevate staging businesses.


Stager Resources About RESA

Teach the industry. Elevate the standard.

Become a RESA® Approved Instructor—or bring the CE class to your agents.


See if you qualify Book a class for agents

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Quick finder

Jump straight to what you need.

Find a Home Stager Near You

Search the RESA® directory to connect with pros who stage for faster sales and stronger offers.

Start your search 

Resources for Agents

Use our statistics and education to set client expectations and win the listing presentation.

Visit the Agents Hub 

Become a RESA® Member

Get members-only tools, community, and programs to run a profitable, professional staging company.

Join RESA 
Registration Open

RESACON® Vegas 2026 tickets are now on sale

The Conference Your Home Staging Business Cannot Afford to Miss

July 23–25, 2026 | Three Days Focused on Growth, Strategy, and Industry Leadership

July 26, 2026 | Guided Las Vegas Market Tour for Professional Stagers

 

RESACON® is where the home staging industry comes together to strengthen businesses, share real-world strategy, and shape what comes next.

Hosted by the Real Estate Staging Association®, RESACON® is built for professional stagers and staging teams who want clearer systems, stronger margins, and a network that helps you grow faster than you can on your own.

Expect three days of in-person education, high-level conversations, and community-powered connection, plus daily coffee breaks and hosted appetizers during the Kick-Off Night and Awards Night events.

For the first time, all non-member registrations include a complimentary one-year Standard RESA® membership so you can stay connected and supported long after the event.

  • In-person sessions focused on strategy, operations, and profitability
  • Peer-level networking and real conversations with leaders in the industry
  • Access to convention specials and the Las Vegas Market tour experience

 

Get Your RESACON 2026 Tickets View Sessions Become a Sponsor
Home staging convention hosted by RESA in Las Vegas, RESACON 2026 tickets now on sale
The Staging Insider Podcast – Episode Eleven Airs May 1st, 2026

Tammy Cunningham on The Long Game of Staging Success: Lessons From 20 Years in Business

Tammy Cunningham has spent nearly two decades building her staging business from the ground up. What started in a garage with borrowed household items has grown into an award-winning luxury staging company serving high-end clients in Kelowna, British Columbia.

In this episode of The Staging Insider, Tammy shares the real story behind her growth, including the mistakes that shaped her business, the risks she took when expanding into warehouse space, and the lessons she learned about hiring, pricing, and staying profitable.

If you've ever wondered what it truly takes to build a staging business that lasts, this conversation offers honest insight into the long game of growth.

Tammy is also a long-time member of the Real Estate Staging Association® and has attended RESACON for more than a decade, continuing to invest in her learning and industry relationships along the way.

Listen to Tammy's Staging Story on Your Favorite Podcast Platform

 

Home Staging Industry Statistics

We are gearing up to collect Q1 2026 staging performance data. Media, agents, and homeowners request these benchmarks weekly. The more stagers who contribute, the stronger the national data and the more likely we can publish reliable local market statistics.

Collecting SOON: Q1 2026 Performance Data

  • Open to all stagers, regardless of designation or association
  • Contribute your staged-and-sold listings from Q1
  • Help strengthen national benchmarks used in media coverage and agent education
  • Increased participation moves us closer to publishing reliable local market data
Submit Q1 2026 Stats

Q3 2025 Highlights

  • Average sale-to-list: 109% (about 9% over asking) across 129 homes
  • Average days on market: 19
  • Average ROI: 3,551%
  • Average staging investment: $3,813
  • Who paid: 36% homeowners • 18% agents/teams

Strong over-ask performance from entry through luxury tiers. Properties between $750K–$1.49M commonly achieved about 9–10% over list with multi-thousand-percent ROI.

Download 2025 Q3 Stats 

Q2 2025 Highlights

  • Average sale-to-list: 109%
  • Average days on market: 9
  • Average ROI: 4,415%
  • Average investment: $4,387
  • Typical amount over list: $101,931
  • Sample size: 108 properties
Download 2025 Q2 Stats 

Q1 2025 Highlights

  • 84 homes staged and sold
  • Baseline benchmark for ROI and pricing conversations
  • Consistent over-list performance across multiple markets
Download 2025 Q1 Stats 

Publications

From the RESA® Consumer’s Guide to Real Estate Staging to case studies and real estate staging market insights—shareable resources to educate clients and win trust.

View RESA® Publications

Browse RESA® publications, reports, press, and media features showcasing our members. Share with clients, cite credible stats, and stay in the know.

Why Staging Works: Real Results & Case Studies

Real, measurable wins from RESA® members. Each card highlights the project context, services provided, and sale results.

Real Estate Staging Association® Programs & Tools

RESA® Member-powered programs to help you run, grow, and safeguard a professional staging business.

View Stager Resources Become a Member & Get Full Access to Programs and Tools

RESA® Accredited Staging Business (ASB)

Raise the bar with verified standards for ethical, professional, and legally compliant staging companies.

To qualify as a RESA® Accredited Staging Business™, you must show proof of professionalism and compliance.

The membership fee is $299 for business accreditation (includes membership dues).

Add additional members to your accreditation for $99 each.

Accreditation renews annually to ensure you continue to meet RESA®'s high standards.

Get More Info

Jobs Board

Hire within the industry, or find your next role. Free postings for RESA® members.

Whether you are a staging business owner expanding your team or a professional searching for home staging jobs, this is the place to connect.

RESA®’s job board is dedicated exclusively to opportunities in the home staging and real estate staging industry, ensuring that positions are relevant and tailored to your expertise.

From assistant stager roles to senior project managers, you’ll find career opportunities that align with your passion for transforming homes.

Post a Job View Jobs

Pay-at-Close (Titus)

Offer clients flexible payment while you get paid now—plus an exclusive member bonus.

With Titus, homeowners and agents can defer the full cost of staging until the home sells all in under 90 seconds, with no impact on credit. Agents can even “split the bill” And you get paid immediately no matter what.

It’s free to get started with Titus. The only fee to you is a 4% payment processing fee. 

Learn More Watch the Introductory Webinar

RESA® Buying Group (RBG)

Wholesale-style savings and negotiated deals on inventory essentials for home stagers to protect your margins.

Through the RESA® Buying Group, members gain access to exclusive discounts from leading industry partners including Moe’s Home Collection, Olliix, Paragon, Renwil, Sagebrook Home, and Unique Loom.

These partnerships give stagers the ability to source furniture, artwork, rugs, and accessories at below-retail pricing, making it easier to keep projects profitable while maintaining a high-end look.

By leveraging negotiated vendor relationships, RESA® members can stretch their budgets further, stock their warehouses with quality pieces, and scale their businesses with confidence.

Explore the RESA Buying Group

Stagers Classifieds

Buy and sell inventory, equipment, and services within the staging community.

This new section of the RESA® website gives members a dedicated marketplace to connect directly with peers, making it easier to find what you need or pass along items you no longer use.

From sofas, beds, and artwork to storage solutions, moving equipment, and business services, the marketplace is designed specifically for home stagers.

By keeping these transactions within the professional community, you can trust the quality of listings while supporting fellow stagers across North America.

Explore The Stager's Classified

Become a RESA® Approved Instructor

Join the most recognized network of staging instructors and bring Staging to Sell, What Every Agent Should Know™ to your market.

As a RESA® Approved Instructor, you’ll have the opportunity to teach real estate agents the proven value of home staging while positioning yourself as a trusted authority in your local market.

This nationally recognized CE course has educated thousands of agents across North America, giving stagers a powerful platform to elevate the industry, build professional credibility, and generate new business opportunities.

By leading these classes, you not only expand your own influence but also play a key role in advancing the professionalism of real estate staging.

Get More Information Explore Upcoming Classes

Get Insurance for Home Stagers

Protect your staging company with coverage designed for real-world installs and client homes—so you can focus on delivering results.

Coverage highlights:

  • General liability & property/inventory
  • In-transit & on-site coverage for installs
  • Easy Certificates of Insurance for agents/venues
Why Stagers Need Insurance RESASURE: Insurance for Members

RESA® Home Staging Pricing Estimator & Calculator

Pricing your home staging services isn’t one-size-fits-all, and guessing can cost you real profits.

With RESA®’s pricing calculator  you can create minimums based on your overhead, you can set rental fees, and calculate margins with confidence.

Our calculator and on-demand video tutorial is designed specifically for staging businesses, helping you factor in design time, labor, inventory, and overhead.

By understanding the true costs of each project, you can protect your bottom line, plan for growth, and ensure your pricing strategy supports long-term profitability.

Get the Pricing Tool

RESA® Code of Ethics

Members of the Real Estate Staging Association® conduct business with respect for clients, colleagues, and the profession. By upholding RESA®’s Code of Ethics, stagers commit to honesty, transparency, and professionalism in every project.

This shared standard not only protects homeowners and agents but also strengthens trust within the industry, ensuring that staging is represented with integrity.

Choosing a RESA® member means working with a professional dedicated to raising the bar for the staging community across North America.

Review the Code / Submit a Complaint

Staging Community

Connect with peers in the home staging industry locally and online.

Find a Local RESA® Chapter

Connect locally and grow with peers through meetings, education, and community events.

Stage It Forward (Facebook Group)

Join the conversation with stagers across North America. Ask questions, swap ideas, and share wins.

RESA® Conversation Hub

A private space for RESA® members to ask questions, share solutions, and compare notes without prying eyes. Tap the collective wisdom of the staging community and grow faster together.

Visit the Conversation Hub Join RESA®

Mentor & Coaching Programs

Accelerate your growth with practical advice, real workflows, and accountability from leaders who have been there.

Explore Mentoring

Member Voices

Real wins, real community. Why RESA® matters to staging pros.

“Winning the RESA Rising Star — Vacant Staging Project of the Year (United States) in the Home Staging Industry Awards gave my business instant credibility. A realtor found me via the RESA® site because of the award—it led straight to new opportunities.”
Headshot of Maria Kirkpatrick
Maria Kirkpatrick
MAK Staging & Design • Sherman Oaks, CA • RESA® Member since 2023
“Before RESA®, I saw other stagers as competition. Inside the Real Estate Staging Association, I found a generous community—welcoming, friendly, and willing to share real know-how. It’s a safety net I can reach out to anytime.”
Headshot of Kari Moffet
Kari Moffet
Poppy Home Staging • Benica, CA • RESA® Member since 2023
“Teaching the RESA® Staging to Sell, What Every Agent Should Know CE class in my area built my reputation as a knowledgeable, trustworthy resource for agents.”
Headshot of Jeannie Morris
Jeannie Morris
Transforming Spaces • Rochester Hills, MI • RESA® Member since 2018
“RESA® plugged me into the staging community from day one. The resources are priceless, and the ‘collaboration over competition’ mindset makes it a fun place to grow.”
Headshot of Heather Amalaha
Heather Amalaha
Showhomes Premier Design Studio • Austin, TX • RESA® Member since 2025

Education for Home Stagers backed by The Real Estate Staging Association

Start strong—or level up—with training from RESA® Accredited Education Providers whose programs meet our accreditation guidelines for relevance, ethics, and business readiness. Seeking niche classes so you can continue your education in the real estate staging and design industry? We’ve got you covered with RESA® Approved CE providers.

Review RESA® Approved CE Classes What the RESA® Accreditation Process Looks Like Get Your Staging Course Accredited by RESA®

RESA® Accredited Education Providers

Staging Studio
View program
Staged4More
View program
The DSA
View program
HSR
View program

Listen to The Staging Insider™

Real conversations with stagers and industry leaders—practical stories, strategy, and momentum for your business.

Listen on Spotify Watch on YouTube Visit the Podcast Site
The Staging Insider podcast cover

Events for the staging industry in the next 60 days

 

Events hosted by RESA®, partners, and chapters. Scroll to view or open the full calendar.

View Events Calendar Submit to Host a RESA Professional Development Webinar 
Upcoming Events
Scroll to view more

Frequently Asked Questions about home staging

Quick answers for homeowners, agents, and professional stagers—plus links to the right RESA® resources.

What is home staging and how does it help homes sell?

Home staging prepares a property for market using design, editing, and merchandising so buyers can picture themselves living there. Staged homes typically show better online, attract more showings, and reduce time on market—often with stronger offers thanks to perceived value.

View Case Studies

What is the Real Estate Staging Association® (RESA®)?

RESA® is the trade association for the home staging industry. We accredit education providers, offer member benefits, publish market insights, and host RESACON—our annual conference for stagers and real-estate pros.

Learn More

How do I find a professional home stager near me?

Use our national directory to search by city, ZIP, or specialty and contact vetted pros directly.

Find a Professional Home Stager Near You 
How does RESA® teach real estate agents about the importance of staging?

RESA® developed the Staging to Sell, What Every Agent Should Know class in 2010 designed to educate real estate agents on how to effectively incorporate home staging into their business. It teaches agents how staging benefits their clients by reducing liability, improving marketing, and increasing the likelihood of stronger offers, while also providing scripts, staging tips, and knowledge of industry standards to help them collaborate with stagers and confidently advise their sellers.  


We've strategically invited RESA-PRO and RESA Accredited Staging Businesses to apply to teach the course, after going through our training they become RESA Approved Instructors.

This 3 hour course is designed to meet state and association requirements and is updated regularly. All agents who take the course earn the RESA-CSA designation and in many states it is also accepted for CE credits. 

As of July 2025 RESA® Approved Instructors have educated over 11,000 agents educated.

Learn More + Review ClassesApply to Become a RESA® Approved Instructor   
Is home staging a profitable industry to get into?

Yes—when you price correctly, manage inventory and labor, and market to the right client. Many firms operate with healthy margins by offering a mix of occupied consultations, vacant installs, and add-on services (design, rentals, photo styling).

Where can I find listings for home staging businesses for sale?

Check the RESA® Classifieds for businesses, inventory, and equipment offered within the staging community.

The Stager's Classified 
How should I charge for staging a home?

Your numbers should reflect local market rates, overhead (warehouse, logistics, insurance), and desired margin.

Use the Pricing Calculator 
Home staging companies hiring near me?

Yes—many firms post assistants, lead stager, and warehouse roles on our Jobs Board.

See Open Jobs Login + Post a Job 
Is home staging a good career? How do I get started?

Absolutely. Start with accredited education, then plug into the community to learn the business side.

  • Train with a RESA® Accredited Education Provider.
  • Attend a local chapter meeting for mentorship and referrals.
  • Learn from RESA® webinars and The Staging Insider™ podcast.
Explore education Find a chapter Visit the podcast site
Where do home stagers get their furniture and decor?

Common sources include the RESA® Buying Group (member-only discounts), wholesale markets (e.g., Las Vegas Market, High Point Market), direct-to-consumer retailers for fast fills, consignment, and liquidation partners. Many staging companies mix sources to balance style, durability, and margin.

Explore the RESA Buying Group 
Recent Articles
RESA® In The News: Featured Stagers, Industry Coverage, and Must-Read Stories

Photo Credits:
Header images feature staged properties by award-winning RESA® members:

Sympatico Styling
MAK Staging & Design
Scène

We are proud to showcase the work of RESA® Award Winners who exemplify excellence in home staging and elevate the standard of our industry.

 

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