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The RESA® Buying Group connects members with exclusive pricing and offers from trusted industry partners.


Wholesale Furniture & Décor for Home Stagers

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See if You Qualify Book a Class for Agents

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The Staging Insider™ Podcast | Episode 12 | Premieres October 9, 2026 For Everyone at 10 AM PST | RESA Members login to MORA for access on October 7th 

Red Barrinuevo Gets Honest About Starting Over and Staying in Business

 

Before the television appearances and his own art collection, Red Barrinuevo was working at a bank, fitting staging consultations into lunch breaks and staging homes late into the night. Building Red Barrinuevo Home in Toronto meant taking a chance on the work he loved and learning how to make the business work, too.

In this episode of The Staging Insider™, Red joins host Felicia Pulley for an honest conversation about starting over in Canada, underpricing early projects, setting client boundaries, and realizing that being busy doesn’t always mean being profitable.

He also shares the difficult decisions he faced during a market slowdown, how understanding his numbers helped him rethink his services, and why builder relationships and interior decorating became important to his business.

Red’s first staging project came through a referral from another RESA® member. He reflects on the support he found through the association and why he later chose to give back through service on RESA’s National Board of Directors.

Whether you’re just getting started or reconsidering the business you’ve spent years building, Red’s story is a reminder that you can keep evolving and you don’t have to figure everything out alone.

Explore Red Barrinuevo's Episode and Listening Options

Home Staging Industry Statistics

Bring updated staging data into your next listing conversation. Explore the new Q1 & Q2 2026 report for sale-price results, time on market, and staging investment, including breakdowns by list-price range and state. Previous reports are available below.

New: Q1 & Q2 2026 Highlights

  • Average sale-to-list: 111%, about 11% above asking, across 175 homes with recorded prices
  • Average days on market: 10 days across 170 properties
  • Average calculated ROI: 3,088% across 172 properties
  • Average staging investment: $4,934 across 233 properties

Explore staging investment by property price range and state, plus three takeaways for your next listing presentation.

Results reflect reported U.S. properties, not all staged homes, and do not isolate staging’s effect or guarantee outcomes. Investment and ROI figures exclude three costs pending confirmation.

Get the Q1 & Q2 2026 Staging Stats 

Q3 2025 Highlights

  • Average sale-to-list: 109% (about 9% over asking) across 129 homes
  • Average days on market: 19
  • Average ROI: 3,551%
  • Average staging investment: $3,813
  • Who paid: 36% homeowners • 18% agents/teams

Strong over-ask performance from entry through luxury tiers. Properties between $750K–$1.49M commonly achieved about 9–10% over list with multi-thousand-percent ROI.

Download 2025 Q3 Stats

Q2 2025 Highlights

  • Average sale-to-list: 109%
  • Average days on market: 9
  • Average ROI: 4,415%
  • Average investment: $4,387
  • Typical amount over list: $101,931
  • Sample size: 108 properties
Download 2025 Q2 Stats

Q1 2025 Highlights

  • 84 homes staged and sold
  • Baseline benchmark for ROI and pricing conversations
  • Consistent over-list performance across multiple markets
Download 2025 Q1 Stats

Publications

From the RESA® Consumer’s Guide to Real Estate Staging to case studies and real estate staging market insights—shareable resources to educate clients and win trust.

View RESA® Publications

Browse RESA® publications, reports, press, and media features showcasing our members. Share with clients, cite credible stats, and stay in the know.

Why Staging Works: Real Results & Case Studies

Real, measurable wins from RESA® members. Each card highlights the project context, services provided, and sale results.

Real Estate Staging Association® Programs & Tools

RESA® Member-powered programs to help you run, grow, and safeguard a professional staging business.

View Stager Resources Become a Member & Get Full Access to Programs and Tools

RESA® Accredited Staging Business (ASB)

Raise the bar with verified standards for ethical, professional, and legally compliant staging companies.

To qualify as a RESA® Accredited Staging Business™, you must show proof of professionalism and compliance.

The membership fee is $307 for business accreditation (includes membership dues).

Add additional members to your accreditation for $102 each.

Accreditation renews annually to ensure you continue to meet RESA®'s high standards.

Get More Info

Jobs Board

Hire within the industry, or find your next role. Free postings for RESA® members.

Whether you are a staging business owner expanding your team or a professional searching for home staging jobs, this is the place to connect.

RESA®’s job board is dedicated exclusively to opportunities in the home staging and real estate staging industry, ensuring that positions are relevant and tailored to your expertise.

From assistant stager roles to senior project managers, you’ll find career opportunities that align with your passion for transforming homes.

Post a Job View Jobs

Pay-at-Close (Titus)

Offer clients flexible payment while you get paid now—plus an exclusive member bonus.

With Titus, homeowners and agents can defer the full cost of staging until the home sells all in under 90 seconds, with no impact on credit. Agents can even “split the bill” And you get paid immediately no matter what.

It’s free to get started with Titus. The only fee to you is a 3.99% payment processing fee. 

Learn More Watch the Introductory Webinar

RESA® Buying Group (RBG)

Wholesale-style savings and negotiated deals on inventory essentials for home stagers to protect your margins.

Through the RESA® Buying Group, members gain access to exclusive discounts from leading industry partners including Moe’s Home Collection, Olliix, Paragon, Renwil, Sagebrook Home, and Unique Loom.

These partnerships give stagers the ability to source furniture, artwork, rugs, and accessories at below-retail pricing, making it easier to keep projects profitable while maintaining a high-end look.

By leveraging negotiated vendor relationships, RESA® members can stretch their budgets further, stock their warehouses with quality pieces, and scale their businesses with confidence.

Explore the RESA Buying Group

Stagers Classifieds

Buy and sell inventory, equipment, and services within the staging community.

This new section of the RESA® website gives members a dedicated marketplace to connect directly with peers, making it easier to find what you need or pass along items you no longer use.

From sofas, beds, and artwork to storage solutions, moving equipment, and business services, the marketplace is designed specifically for home stagers.

By keeping these transactions within the professional community, you can trust the quality of listings while supporting fellow stagers across North America.

Explore The Stager's Classified

Become a RESA® Approved Instructor

Join the most recognized network of staging instructors and bring Staging to Sell, What Every Agent Should Know™ to your market.

As a RESA® Approved Instructor, you’ll have the opportunity to teach real estate agents the proven value of home staging while positioning yourself as a trusted authority in your local market.

This nationally recognized CE course has educated thousands of agents across North America, giving stagers a powerful platform to elevate the industry, build professional credibility, and generate new business opportunities.

By leading these classes, you not only expand your own influence but also play a key role in advancing the professionalism of real estate staging.

Get More Information Explore Upcoming Classes

Get Insurance for Home Stagers

Protect your staging company with coverage designed for real-world installs and client homes—so you can focus on delivering results.

Coverage highlights:

  • General liability & property/inventory
  • In-transit & on-site coverage for installs
  • Easy Certificates of Insurance for agents/venues
Why Stagers Need Insurance RESASURE: Insurance for Members

RESA® Home Staging Pricing Estimator & Calculator

Pricing your home staging services isn’t one-size-fits-all, and guessing can cost you real profits.

With RESA®’s pricing calculator  you can create minimums based on your overhead, you can set rental fees, and calculate margins with confidence.

Our calculator and on-demand video tutorial is designed specifically for staging businesses, helping you factor in design time, labor, inventory, and overhead.

By understanding the true costs of each project, you can protect your bottom line, plan for growth, and ensure your pricing strategy supports long-term profitability.

Get the Pricing Tool

RESA® Code of Ethics

Members of the Real Estate Staging Association® conduct business with respect for clients, colleagues, and the profession. By upholding RESA®’s Code of Ethics, stagers commit to honesty, transparency, and professionalism in every project.

This shared standard not only protects homeowners and agents but also strengthens trust within the industry, ensuring that staging is represented with integrity.

Choosing a RESA® member means working with a professional dedicated to raising the bar for the staging community across North America.

Review the Code / Submit a Complaint

Staging Community

Connect with peers in the home staging industry locally and online.

Find a Local RESA® Chapter

Connect locally and grow with peers through meetings, education, and community events.

Stage It Forward (Facebook Group)

Join the conversation with stagers across North America. Ask questions, swap ideas, and share wins.

Member Voices

Real wins, real community. Why RESA® matters to staging pros.

“Winning the RESA Rising Star — Vacant Staging Project of the Year (United States) in the Home Staging Industry Awards gave my business instant credibility. A realtor found me via the RESA® site because of the award—it led straight to new opportunities.”
Headshot of Maria Kirkpatrick
Maria Kirkpatrick
MAK Staging & Design • Sherman Oaks, CA • RESA® Member since 2023
“Before RESA®, I saw other stagers as competition. Inside the Real Estate Staging Association, I found a generous community—welcoming, friendly, and willing to share real know-how. It’s a safety net I can reach out to anytime.”
Headshot of Kari Moffet
Kari Moffet
Poppy Home Staging • Benica, CA • RESA® Member since 2023
“Teaching the RESA® Staging to Sell, What Every Agent Should Know CE class in my area built my reputation as a knowledgeable, trustworthy resource for agents.”
Headshot of Jeannie Morris
Jeannie Morris
Transforming Spaces • Rochester Hills, MI • RESA® Member since 2018
“RESA® plugged me into the staging community from day one. The resources are priceless, and the ‘collaboration over competition’ mindset makes it a fun place to grow.”
Headshot of Heather Amalaha
Heather Amalaha
Showhomes Premier Design Studio • Austin, TX • RESA® Member since 2025

Education for Home Stagers backed by The Real Estate Staging Association

Start strong or level up with training from RESA® Accredited Education Providers whose programs meet our accreditation guidelines for relevance, ethics, and business readiness. Seeking niche classes so you can continue your education in the real estate staging and design industry? We’ve got you covered with RESA® Approved CE providers.

Review RESA® Approved CE Classes What the RESA® Accreditation Process Looks Like Get Your Staging Course Accredited by RESA®

RESA® Accredited Education Providers

Staged4More
View program
The DSA
View program
HSR
View program

Listen to The Staging Insider™

Real conversations with stagers and industry leaders—practical stories, strategy, and momentum for your business.

Listen on Spotify Watch on YouTube Visit the Podcast Site
The Staging Insider podcast cover

Events for the staging industry in the next 60 days

 

Events hosted by RESA®, partners, and chapters. Scroll to view or open the full calendar.

View Events Calendar
Upcoming Events
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Frequently Asked Questions about home staging

Quick answers for homeowners, agents, and professional stagers—plus links to the right RESA® resources.

What is home staging and how does it help homes sell?

Home staging prepares a property for market using design, editing, and merchandising so buyers can picture themselves living there. Staged homes typically show better online, attract more showings, and reduce time on market—often with stronger offers thanks to perceived value.

View Case Studies

What is the Real Estate Staging Association® (RESA®)?

RESA® is the trade association for the home staging industry. We accredit education providers, offer member benefits, publish market insights, and host RESACON—our annual conference for stagers and real-estate pros.

Learn More

How do I find a professional home stager near me?

Use our national directory to search by city, ZIP, or specialty and contact vetted pros directly.

Find a Professional Home Stager Near You 
How does RESA® teach real estate agents about the importance of staging?

RESA® developed the Staging to Sell, What Every Agent Should Know class in 2010 designed to educate real estate agents on how to effectively incorporate home staging into their business. It teaches agents how staging benefits their clients by reducing liability, improving marketing, and increasing the likelihood of stronger offers, while also providing scripts, staging tips, and knowledge of industry standards to help them collaborate with stagers and confidently advise their sellers.  


We've strategically invited RESA-PRO and RESA Accredited Staging Businesses to apply to teach the course, after going through our training they become RESA Approved Instructors.

This 3 hour course is designed to meet state and association requirements and is updated regularly. All agents who take the course earn the RESA-CSA designation and in many states it is also accepted for CE credits. 

As of July 2025 RESA® Approved Instructors have educated over 11,000 agents educated.

Learn More + Review ClassesApply to Become a RESA® Approved Instructor   
Is home staging a profitable industry to get into?

Yes—when you price correctly, manage inventory and labor, and market to the right client. Many firms operate with healthy margins by offering a mix of occupied consultations, vacant installs, and add-on services (design, rentals, photo styling).

Where can I find listings for home staging businesses for sale?

Check the RESA® Classifieds for businesses, inventory, and equipment offered within the staging community.

The Stager's Classified 
How should I charge for staging a home?

Your numbers should reflect local market rates, overhead (warehouse, logistics, insurance), and desired margin.

Use the Pricing Calculator 
Home staging companies hiring near me?

Yes—many firms post assistants, lead stager, and warehouse roles on our Jobs Board.

See Open Jobs Login + Post a Job 
Is home staging a good career? How do I get started?

Absolutely. Start with accredited education, then plug into the community to learn the business side.

  • Train with a RESA® Accredited Education Provider.
  • Attend a local chapter meeting for mentorship and referrals.
  • Learn from RESA® webinars and The Staging Insider™ podcast.
Explore education Find a chapter Visit the podcast site
Where do home stagers get their furniture and decor?

Common sources include the RESA® Buying Group (member-only discounts), wholesale markets (e.g., Las Vegas Market, High Point Market), direct-to-consumer retailers for fast fills, consignment, and liquidation partners. Many staging companies mix sources to balance style, durability, and margin.

Explore the RESA Buying Group 
Recent Articles
RESA® In The News: Featured Stagers, Industry Coverage, and Must-Read Stories

Photo Credits:
Header images feature staged properties by award-winning RESA® members:

VESTA
Sarah Noel Interiors


We are proud to showcase the work of RESA home stagers who exemplify excellence in home staging and elevate the standard of our industry.

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