Biography
Shell brings 20 years of outstanding sales, marketing and teambuilding skills to the Real Estate Staging Association (RESA). In 2003Shell worked for a staging training company and has played a pivotalrole in setting the industry standings in Staging. Her commitment andsupport was crucial in growing the staging industry in the UnitedStates and Canada . Shell served as the manager of the corporateheadquarters, Director of Marketing and Director of National CorporateAccounts.
Over the years it became obvious that Stagers needed marketing support.In 2006 Shell developed the Staging Career Center. The Staging CareerCenter provides custom marketing support services to Stagers.
In 2007 Shell developed the Real Estate Staging Association™ (RESA) inorder to support professional Real Estate Stagers by setting REALmeasurable standards, and creating UNITY among Stagers. RESA is focusedand ready to take the industry to the next level.
RESA will allow Stagers from the United States and Canada to form localchapters in order to establish peer to peer support and form standardsin the Staging industry. RESA also provides information and educationregarding Staging to home owners and Real Estate professionals.
Raving Fans
As a web developer for over a dozen years, I have worked withliterally over 100 companies and I have found there are two types ofpeople, those who ‘get it' and those who don't. Shell is definitely theformer. I was only introduced to her recently as part of a team for aspecific project. The only down side is that she was not brought on tothe team until the later phases of the project. Since there was notanyone on the team with her expertise during the first half of theproject, we were pointed in the wrong direction on several areas whichended up costing both time and money. Once Shell joined the team itwas obvious she was utilizing her industry experience and was able topoint everyone in the right direction and avoid further losses. HoweverI truly believe if she was there from day one, her experience wouldhave helped us to avoid several masques saving thousands of dollars inthe process and allowed us to complete the project several weeksearlier.
Mike Jaltuch
Linear Method
303-791-0072
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Hello Shell, well We just made it official. Linda and I just signed us up for the RESA Company Membership..
We are proud to join you and the great cast of members at RESA. Yourcompanies direction is very much in alignment with what we feel isimportant for our industry. It is obvious from recent RESA events thatyour group clearly knows how to promote the industry by highlighting thepositive features of not only RESA members but all members of ourindustries community. Linda and I are committed to the education ofevery potential client about the value of Property Presentation and wefeel RESA is the right places for us to exercise that committment.
Thank You,
Linda & Gary Barnett
Home Matters, Home Staging
"Where Home Always Matters"
317-797-4885
www.homemattersllc.com
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January 2008
I have been blessed to have known Shell for a very long time, well itseems like a very long time (that is not a reflection of my age). Iremember Shell when we were all in the infancy of the new professioncalled "staging". On several occasions I was in a position to be ableto watch Shell in action. I watched the way she worked with clients,newbie stagers, and watched her phenominal ability at marketing. Oh mygosh! What a master at marketing! Shell's professionalizm, herknowledge, her honesty and her trustworthiness and her endearingfriendship, if you are fortunate enough to have her as your friend, arequalities not many of us are blessed with.
I have such respect for what Shell has done with RESA and of course Inever doubted her vision, drive or willingness to make RESA what it istoday. I have always admired her determination and ambition foranything she chose to become involved in. RESA will be "over the top"helpful to all of us that are in the business of staging andredesigning. Shell has been a great inspiration and friend to me overthe years and I will always hold her close to my heart!
You Go Girl! We in RESA are your greatest "cheerleaders"!
Lucy Butcher, President/Owner
Presentation Is EverythingTM, LLC
Real Estate Staging and Interior Redesign Company
and
Inventory Guardian, LLC
Guarding Your Inventory One Count At A Time
Colorado Springs, CO
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January 2008
I cannot express how much we become more and more impressed with you andyour organization every day. Unlike many other organizations we arefamiliar with, yours is truly focused on moving the industry forward. Ifound your background interesting from the standpoint that on that rareoccasion you can find an individual that learns from what they don'tlike and sets out to do what they believe in. That would be you.
Gary Barnett
Home Matters, Home Staging
"Where Home Always Matters"
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I learned of Shell Brodnax on Active Rain, a websitespecifically geared to those that provide services in the real estateindustry. I contacted Shell as I had learned of her company, StagingCareer Center and I wanted to know exactly what she could offer mystaging and redesign company, Perceptions AdverStagingTM,LLC. I was immediately impressed with Shell's responsiveness andfriendliness - this was no ordinary business woman. Though professionalat all times, she completely understands the importance of rapportbuilding and maintenance in business development and has since my firstconversation with her been extremely responsive to all phone calls andemails; never have I had to call or email twice to get an answer fromher. I have hired her to design my business logo and assist me withdeveloping a cutting edge power point presentation. In both cases shehas gone above and beyond in getting the job done efficiently, costeffectively and has always kept my business values in mind. I recommendShell without hesitation.
Jackie Peraza
Principal
Perceptions AdverStagingTM, LLC
1257 Worcester Rd, #504
Framingham, MA 01701
Ph: 978-460-3922
www.perceptionsadverstaging.com
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I've been wanting to tell you thank for the "bundle" with the contracts, etc. It helped to not feel so overwhelmed.
Thanks Shell! REALLY APPRECIATE your services!
Chris Durfee
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I have known Shell Brodnax for nearly 8 years both professionally andpersonally. In a professional position at Fireside Thrift I reportedto Shell as a Collector. Shell showed valuable knowledge of thebusiness, always willing to give a helping hand, unbelievablecommunication skills, a superior edge above the rest of the management. As turn over from other departments increased, our department was themost difficult to get into due to the stability and happiness of eachemployee not wanting to leave. Not only as a manager, Shell also provedto be a great mentor. After only six months under Shell's managementsupervision, she mentored, educated and prepared me for a promotion ofAssistant Manager of another Department taking on forty-five employees. With out her leadership, education, and willingness, I don't think Iwould have been prepared for such a task. Knowing the value I broughtto her and the team Shell was one to never hold anyone back.
Secondly, after a couple of years of separation in the business worldShell called upon me to help her initiate growth as the Director ofCustomer Service at her current employer Stagedhomes.com where sheserves as the Director of Marketing. Teaming up side by side withShell, once again she proved her value. Taking it from a smalloperation to a company that is now seen on various shows such as: 20/20,ABC, The Morning Show, and is reached by millions. Shell isdetermined, enthusiastic, professional, driven, and can accomplishanything she sets her mind too. Adored by her employees as the "AwesomeBoss" that everyone wants to work for. I have learned very much fromher over the years professionally and would recommend her for any job!
I believe that any employer that reviews Shell's resume and feelsthat she is not the best fit for the position, should definitely rethinkthemselves and give her an interview, as after that she will prove tobe a winning team member on your team!
Please feel free to reach me at anytime should you feel it necessary.
Thank You,
Gary W. Hill REALTOR®
Diablo Realty
(925) 212-4734
http://mailto:Gary@GarysHomes4U.com
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I am writing this letter to offer letter of reference for Shell Brodnax.
Shell came to work for myself and my wife at Stagedhomes.com in early2003. Our company was developed to train Real Estate Agents aboutStaging and we trained individuals to start their own Stagingbusinesses. Shell has helped grow our company from infancy to a multimillion dollar organization. Shell joined our organization and rapidlylearned the Staging business and how it relates to Real Estate. She hascontributed in many areas, but mainly in product development, sales,organizing conventions, marketing, public relations, developing policiesand procedures, developing new departments, and assisting thousands ofpeople with regard to marketing their Staging businesses and Stagingquestions in general.
During her tenor she managed our corporate office and developed andmanaged our marketing department. The department was responsible for theCompanies sales for the United States and Canada. In addition sheworked with our corporate trainers to bring the Accredited StagingProfessional Course to hundreds of cities throughout the US and Canadathus resulting in over 10,000 people becoming trained on Staging. Shellwas also pivotal in developing strategic relationships with Real EstateAssociations, Women's Council of Realtors, and Real Estate schools bycontracting with them to bring the ASP course to their members. Shellalso was responsible for obtaining RE Continuing Educations Credits forour course in over 25 states.
Shell is intelligent, quick to learn, dedicated, an excellentsalesperson and a leader who has the ability to manage a group of peopleto accomplish a common goal. I'm sure she will do well in her futureventures and look forward to hearing of her success.
Sincerely,
Kirk Bohrer
President
StagedHomes.com
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